NeoPerformance Selected by Mondelēz Brasil as "One Partner"

We are pleased to announce a new strategic partnership with Mondelēz Brasil, home to beloved brands such as Lacta, Bis, Oreo, and Trident. NeoPerformance has been selected as their "One Partner" to lead the integrated strategy for performance and retail media, CRM and e-commerce (B2C and B2B) in the country.

This partnership integrates NeoPerformance into the Mondelēz global marketing ecosystem.

"One Partner"

As "One Partner," our responsibility will be to orchestrate the company's data-driven marketing initiatives, covering the full funnel. Our role will operate in synergy with Mondelēz's creative agencies.

While the creative agencies focus on brand building and "big ideas," our team will be responsible for translating creative impact into conversion. We will manage consideration, lower-funnel, and retail media strategies across key channels including Meta, Google, TikTok, iFood, Rappi, Amazon, and Mercado Livre.

NeoDash

This operation will be supported by NeoDash, our proprietary data platform. NeoDash automates the consolidation of quantitative data from all of media and retail sources in real-time. This allows our team to focus on strategic analysis and generating insights for faster, more effective business decisions.

As our CEO, Rafael Pittigliani, stated: "With this move, NeoPerformance will lead all of the company's lower-funnel fronts. The work also includes end-to-end CRM planning and execution, connected to the sales funnel and supported by a robust data and segmentation strategy."

We appreciate the trust Mondelēz has placed in us. In the words of Renata Vieira, VP of Marketing at Mondelēz Brasil: "We chose NeoPerformance for its strong reputation in the performance and retail media market, in addition to the strategic consistency and profound data intelligence they presented during the selection process. We are confident that this partnership will accelerate our digital commerce agenda in Brazil.”

A new Milestone

This partnership represents a significant milestone for NeoPerformance, marking our entry into the food and beverage sector with a dedicated multidisciplinary team. As Thiago Endo, our new Account Director for Mondelēz, commented: "The arrival of Mondelēz opens a new front of operation, strengthens our position among the main agencies in the country, and consolidates our expertise in data-driven strategies."

We are enthusiastic about this collaboration and focused on driving measurable results for Mondelēz Brasil.